To be sure, all trends start off superficially, turning heads, tantalizing tongues and attracting dollars. But sustained and substantial trends, like those researched here, are long legged and generate such sustained momentum that they launch future trends.

This special report includes:

• What is ‘premiumization’ and why is it critical?
• Why cinnamon, cayenne pepper and ginger are hot.
• Do you need to go abroad to do well at home?
• No more Atkins Diet, what new challenge faces bread fans?
• The line between desserts and beverages is blurring.How can your menu change with the times?
• A breakdown of 678 new product lines in beverage.
• Will wine work in your restaurant? Why it may or may not.

See Table of Contents