Consumers are going to become more and more aware of the need to be smart with their electronic data. Rising reports of identity theft will continue to remind consumers that they need to pay careful attention to where, when and how they use their cards — and in whose hands, virtual or otherwise, they are willing to place those cards.

For their part, retailers will need to bring their practices up to speed while educating their customers about the steps they are taking and the processes they are implementing. That means working through the hive of complexity that is PCI, then passing along the essence of it to customers in language that they will understand.

We hope this publication helps you make sense of an issue that is complex today and will only get more so — and that it helps you serve your customers better.

In this 29-page report:

• Gain an understanding of PCI security standards.
  
• Learn the state of data security and what your business’s next step should be.
• Read expert commentary on PCI standards and best practices for protecting consumer data.
  
• Learn from the experts how to deal with the challenges of PCI compliance.
• Study in-depth threat reports and consumer surveys on data security.