SPECIAL REPORT Restaurant Digital Signage ROI Finding the break-even point
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Richard Slawsky, editor of PizzaMarketplace.com and a contributer to FastCasual.com and QSRWeb.com, wrote the report and believes now is the time for restaurant operators to consider adding this type of technology to their business model. “Ready or not, digital menu boards are quickly becoming a major part of the quick-service and fast casual restaurant environments,” he said in the report’s introduction. “The digital-menu-board market is already a billion-dollar industry, and it has only recently gotten off the ground.”
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