• What do consumers want most from any service experience?
• What percentage of consumers prefer self-service over full-service?
• How much do age and gender affect consumer attitudes toward self-service?
• Do tech savvy consumers really use self-service devices more often?
• What factors lead consumers to choose self-service over full-service?
• What factors lead consumers to choose full-service over self-service?
• What self-service devices do consumers use most and which do they use least?
• Are consumers satisfied with their self-service experiences?

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