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Report Price: $347
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Members Save: 20% Member price = $277
A discount code is required to get the member price. To receive your member discount code, please contact Diana Sexton at dianas@digitalscreenmedia.org or 1.866.240.1318 ext. 112
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As smartphones become more ubiquitous, people are increasingly accustomed to having instant access to data, making mobile banking a growing sector of the financial industry. But what do people really want from mobile banking? How can banks use it to increase ROI?
ATMmarketplace.com surveyed more than 800 customers and financial professionals to determine the future of mobile banking.
In this report, you will learn:
- What kind of investment financial institutions are making in mobile banking, and how much they plan to invest in the future
- How important mobile banking is to customers choosing a financial institution
- What services customers would be interested in receiving from a mobile banking application, such as marketing messages or deactivating a debit card with suspicious activity
- How to market mobile banking to customers
This 32 page report includes:
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